Grassroots’ Return on Investment: Turning Advocacy into $$$ for Your Network
Organizer: Congressional Management Foundation
Why do so many nonprofits, associations and companies have headquarters in Washington, DC or at least a Washington office? (Hint: this is not a trick question.) Obviously, these groups understand that decisions made in Washington can have a big impact on their members, agencies, employees, and their operations. This program will unpack results from CMF's survey of national advocacy groups and the government relations professionals who represent them, and will examine advocacy strategies that groups primarily invest in, why, and how much those strategies influence congressional decisions. The program also presents research on how advocacy departments can add value not just to an organization's legislative agenda, but to the financial bottom line of the group and its network.