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Jess Riegel

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    Voting

    Three ways to change voting (or nonvoting) behavior

    Jess Riegel
    August 01, 2022
    Maryland primary voter

    A voter casts a ballot in the Maryland primary election July 19.

    Nathan Howard/Getty Images

    Riegel is the co-founder of Motivote, a company that uses behavioral economics to help businesses, advocacy groups and candidates engage younger people and boost election turnout.

    On paper, I check all the boxes for “civically engaged millennial”: I have degrees in political science and public administration. I participated in (and later, staffed) both Model UN and Youth & Government programs. I’ve asked bartenders to switch the TV to the vice presidential debate. I’ll talk incessantly about political opinions and care deeply about policy design.

    And yet, until pretty recently, I had never voted in a non-presidential election.

    It wasn’t that I didn’t think, in theory, it was important. But I never prioritized it.

    I was living in New York but still registered in New Jersey. By the time I realized there was an election (usually on social media, the day of) it was too late to do anything.

    Back in 2018, a grad school classmate and I started to explore the question of “why don’t people vote?” through a behavioral science lens.

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    turnout

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    Corporate Responsibility

    What's next for corporate civic engagement?

    Jess Riegel
    April 01, 2022
    Patagonia

    Patagonia is one of three coporations leading the Time to Vote coalition

    Scott Olson/Getty Images

    Riegel is the co-founder of Motivote, a company that uses behavioral economics to help businesses, advocacy groups and candidates engage younger people and boost election turnout.

    Over the past six months, we’ve spoken with 60-plus operators in corporate responsibility, social impact, public policy and employee engagement on their civic engagement plans for employees and customers.

    These conversations illuminated the why and how companies are incorporating civic engagement into their strategies — from the largest global institutions to 50-person startups. While elections are one aspect of democratic participation, for most companies civic engagement efforts have centered on voter registration and participation.

    Of the many themes that came out of these interviews (we’ll continue to share insights over the coming months!), one thing was abundantly clear: There is a dramatic shift in how executives, employees, customers and other stakeholders think about civic engagement:

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    corporate responsibility
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