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Fixing Bugs in Democracy: Microtargeting

Organizer: Princeton Gerrymandering Project

Federal election commissioner Ellen L. Weintraub in conversation with professor Sam Wang on the topic of microtargeting. Experts argue that microtargeting fractures civil society by creating separate digital realities for each of us, which can be problematic during a pandemic. Commissioner Weintraub will explain what microtargeting is, why it's worrying to democracy, and what concerned citizens can do about it.

Location: Streaming video

BrianAJackson/Getty Images

According to a new survey, Americans oppose microtargeting of political ads, which depends on access to user data.

What Americans think companies should do about online political ads

A majority of Americans want internet companies to do more to regulate the flow, transparency and content of political advertising.

A Knight Foundation-Gallup survey released Monday revealed surprisingly broad consensus among Americans that social networks, not politicians, should be held accountable for the dissemination of misinformation in campaign ads.

Americans are especially opposed to the microtargeting of political ads, which means putting a spot before a highly segmented slice of the electorate by harnessing user data collected by tech platforms such as Google or Facebook. That has become one of the most hotly disputed practices in a campaign season where deceptive marketing is seen as one of the biggest challenges to a healthy democracy.

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