Lightman is a professor of digital media and marketing at Carnegie Mellon University.
With the 2020 election less than a year away, Facebook is under fire from presidential candidates, lawmakers, civil rights groups and even its own employees to provide more transparency on political ads and potentially stop running them altogether.
Meanwhile, Twitter has announced that it will not allow any political ads on its platform.
Modern-day online ads use sophisticated tools to promote political agendas with a high degree of specificity.
I have closely studied how information propagates through social channels and its impact on political messaging and advertising.
Looking back at the history of mass media and political ads in the national narrative, I think it's important to focus on how TV advertising, which is monitored by the Federal Communications Commission, differs fundamentally with the world of social media.
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