Advocacy & Social Media: Lessons from the Social Media Insights Lab
Partner Event: Advocacy & Social Media: Lessons from the Social Media Insights Lab
Hosted By: Stories Change Power
Location: Online
Date: August 15, 2025 at 12:00 p.m. ET
From the Organizers:
Join us for an insightful conversation with Dr. Matthew P. Taylor, Associate Professor at the School of Journalism & Strategic Media at Middle Tennessee State University. Dr. Taylor's research on social media listening will shape how you understand what's being said about your advocacy issues and your organization. Drawing on actionable data from MTSU's Social Media Insights Lab, he'll share both research findings and practical considerations for organizations of all sizes and budgets. Registrants will receive a copy of the advocacy report discussed during the webinar. Through this session, you'll gain insight into:- What social listening can and can’t do for your organization;
- Why it matters what people are saying about your core issues online; and ·
- The role of social listening as an advocacy tool.