Skip to content
Search

Latest Stories

Top Stories

How harnessing the power of bad helped Trump win the debate

Donald Trump on stage at the debate

Donald Trump's emphasis on the power of negative information gave him an advantage at Thursday's debate.

Kyle Mazza/Anadolu via Getty Images

Assari is an associate professor of public health and Internal Medicine at Charles R. Drew University of Medicine and Science. He is a member of the Scholars Strategy Network.

On Thursday, we witnessed a debate between President Joe Biden and former President Donald Trump. What captured most of the audience's attention were Biden's occasional stumbles and Trump's numerous statements inaccuracies. Biden appeared humble and policy-focused, while Trump was loud, assertive and well-spoken.

However, another significant aspect was Trump's rhetoric, which was often filled with threats, fear and loss, especially on topics like immigration and crime. In contrast, Biden's points were primarily centered around policies and statistics aimed at benefiting Americans overall, with a particular focus on the vulnerable.


Despite Biden's stumbles and Trump's lower factual accuracy, Trump's emphasis on the power of negative information gave him an advantage. His strategy tapped into the human mind's bias towards negative information.

When comparing the influence of good and bad, there is an undeniable truth: Bad is stronger than good. This phenomenon, deeply rooted in the human psyche, has significant implications in various domains, including politics. Understanding this principle helps explain why Trump had the upper hand in the debate.

A basic and powerful fact about the human mind is its preferential attention devoted to threats. Our memories are also inherently biased towards negative experiences. This is not just a superficial observation; it's a well-documented phenomenon in social psychology and economics literature. It is also rooted in human evolution and the wiring of our brain. Roy F. Baumeister and his colleagues famously highlighted this in their paper, "Bad Is Stronger than Good," which has been cited over 10,000 times by other scientists.

Baumeister's review paper, published in 2001, showed us that negative events have a more significant impact on our emotions, thoughts and behaviors than positive ones.

For instance, people react more strongly to threats and failures than to opportunities and successes. This is evident in experiments where negative experiences consistently overshadow positive ones in terms of emotional impact.

In various domains, from romance to everyday interactions, negative experiences tend to have a more profound and lasting effect than positive ones. This is because the human brain is wired to prioritize and remember negative stimuli as a survival mechanism.

Baumeister's review provided us with many real-world examples that illustrate why negative information is more compelling.

Journalists know that stories about negative news often receive more attention and are more widely shared than positive ones. This is because we are naturally drawn to bad news, which we perceive as more urgent and important. On social media, posts that evoke anger, fear, or outrage tend to go viral more quickly than those that promote happiness or positivity. This is a direct consequence of the mind's bias towards bad information.

Economists have also shown us asymmetry between our sensitivity to loss and reward/gain. The pain of losing $10 may be more than the reward from winning $20. Neuroscientists, meanwhile, have shown how more primitive parts of our brain are responsible for our loss aversion.

It's essential for the audience to be aware of the power of Trump’s messaging about threats and negativity. Such messaging continues to give him an edge, regardless of the actual probabilities of these fears. This continuous advantage is not just a matter of political tactics but is deeply rooted in the psychological makeup of the audience.

At the same time, Biden did not sufficiently focus on the threats posed to our democracy by a second Trump term and MAGA Republicans. This was a missed opportunity during the debate. By highlighting the potential risks of another Jan. 6 and the negative consequences associated with a second Trump administration, Biden could have better leveraged the power of bad, which could persuade undecided voters who are wary of the MAGA agenda.

As we reflect on the impact of the debate, Americans should be mindful that some of Trump's advantage in Thursday's debate was not solely due to Biden's occasional stumbles but also to Trump's excellence in harnessing the "power of bad." This proficiency could influence election results. Understanding these psychological principles can help us mitigate the unparalleled influence of such tactics.

Read More

The Politics of Compromise and Conviction

"Scott Turner is a brilliant case study for how ambition causes politicians to accept feeble attempts to reason away their beliefs or ethics..." writes Luke Harris.

Getty Images, Kent Nishimura

The Politics of Compromise and Conviction

Scott Turner was a Texas House Representative, now serving in the Trump Administration as the Secretary of U.S. Housing & Urban Development (HUD). In the Texas House, he talked about “being the best we can,” and espoused high standards for himself and his colleagues; however, in his current position, he has voiced no complaints or objections against the administration or the Republican Party. Perhaps for less cynical reasons than power itself, but to pursue his policies on housing and healthcare. Turner is a brilliant case study for how ambition causes politicians to accept feeble attempts to reason away their beliefs or ethics, always for something greater, something they can achieve with one more step. That “one more step” toward completely surrendering their integrity, confounding their ethical clarity, and adopting whatever means meet their ends.

During a keynote address in 2014, he spoke of the duty to break the status quo, Democrat or Republican, he said, “We need servant leaders…. People who live by conviction and principle, not by the waves of the sea of what’s popular today.” He shared his experience growing up in a poor home, and his father working two jobs. At his confirmation, he talked empathetically about the homelessness crisis and how his family took in his uncle, providing him with the services he needed. Trump has made comments expressing disdain for the homeless; he said these people were hurting the “prestige” of major cities, and many homeless people might prefer their situation.

Keep ReadingShow less
Ghislaine Maxwell’s DOJ Meetings Spark New Scrutiny Over Epstein Files

Ghislaine Maxwell, September 20, 2013

(Photo by Paul Zimmerman/WireImage)

Ghislaine Maxwell’s DOJ Meetings Spark New Scrutiny Over Epstein Files

Ghislaine Maxwell, the convicted accomplice of Jeffrey Epstein, has met twice this week with Deputy Attorney General Todd Blanche—a move that’s raising eyebrows across Washington and reigniting public demands for transparency in the Epstein saga.

Maxwell, currently serving a 20-year sentence in a Florida federal prison, reportedly initiated the meetings herself. According to her attorney, David Oscar Markus, she answered “every single question” posed by DOJ officials over the course of nine hours of interviews. Sources indicate that she was granted limited immunity, which allowed her to speak freely without fear of self-incrimination.

Keep ReadingShow less
Trump Was Told He’s in Epstein Files

A billboard in Times Square calls for the release of the Epstein files on July 23, 2025 in New York City.

(Photo by Adam Gray/Getty Images)

Trump Was Told He’s in Epstein Files

In May 2025, Attorney General Pam Bondi reportedly informed President Donald Trump that his name appeared multiple times in the government’s files related to Jeffrey Epstein, the late financier convicted of sex trafficking. The revelation, confirmed by sources cited in The Wall Street Journal and CNN, has reignited public scrutiny over the administration’s handling of the Epstein case and its broader implications for democratic transparency.

The new reports contradict an account given earlier this month by the president, who responded "no, no" when asked by a reporter whether Bondi had told him that his name appeared in the files.

Keep ReadingShow less
Is the U.S. Heading to a Police State? Trump Executive Orders and Project 2025 Raise Alarms
Protesters confront California National Guard soldiers and police outside of a federal building as protests continue in Los Angeles following three days of clashes with police after a series of immigration raids on June 09, 2025 in Los Angeles, California.
Getty Images, David McNew

Is the U.S. Heading to a Police State? Trump Executive Orders and Project 2025 Raise Alarms

Anyone who attended high school probably remembers their world history teacher talking about countries that militarized their law enforcement to make what is referred to as a police state. Examples taught should have included SS members of Nazi Germany (1925-1945), the secret police—NKVD—of the Soviet Union (1934-1946), the military regime of Chilean Dictator Augusto Pinochet (1973-1990), and the apartheid-era (1948-1994) of South Africa.

On April 28, President Donald Trump issued an 879-page executive order (EO) commanding Pam Bondi and Pete Hegseth to work with Kristi Noem and other agencies to “increase the provision of excess military and national security assets in local jurisdictions to assist State and local law enforcement.”

Keep ReadingShow less