Messaging Advice for the Census Bureau

Nearly 50 million young people ages 18-29 will be eligible to vote this November, including an estimated eight million who have become newly eligible since the 2024 election. The conversation about this voting bloc tends to focus on two big questions: what will it take to get young people to the polls, and which party will capture their vote? But these are exactly the wrong questions to be asking about a generation of young people who view civic institutions with skepticism and distrust. At a time of deep political polarization and growing social isolation, we cannot narrow civic engagement down to the ballot box or let partisan divides distract us from the long-term work of building civic participation.

Despite persistent narratives about youth disengagement, Gen Z cares deeply about a range of issues and the country’s future. According to the Center for Information & Research on Civic Learning and Engagement (CIRCLE) at Tufts University, 89% of youth are willing to vote and a large majority are willing to talk to friends and family about the issues they care about. Yet 44% are unsure whether their vote matters or do not believe that it does, posing a risk for voter turnout. The disconnect reflects a gap between caring about political issues and believing their participation can make a difference.