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Electioneering Communications

Political advertisements that mention a candidate and air within 30 days of a primary election or 60 days of a general election.

Definitions

Clearly identified candidate

A candidate is “clearly identified” if the candidate’s name, nickname, photograph or drawing appears, or the identity of the candidate is otherwise apparent through an unambiguous reference such as “the President,” “your Representative,” or “the incumbent.”


Public distribution

A communication is “publicly distributed” for the purposes of the rules governing electioneering communications when it is aired, broadcast, cablecast or otherwise disseminated through the facilities of a radio or television station, cable television system or a satellite system.

Targeted to the relevant electorate

A communication is “targeted to the relevant electorate” when it is receivable by 50,000 or more persons in the candidate’s district (for a House candidate) or state (for a Senate candidate).

In the case of presidential and vice presidential candidates, the communication is publicly distributed if it can be received by 50,000 or more people in a state where a primary election or caucus is being held within 30 days or anywhere in the United States 30 days prior to the nominating convention or 60 days prior to the general election. Read more about electioneering communications.

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Forty-five years ago this month, Mothers Against Drunk Driving had its first national press conference, and a global movement to stop impaired driving was born. MADD was founded by Candace Lightner after her 13-year-old daughter was struck and killed by a drunk driver while walking to a church carnival in 1980. Terms like “designated driver” and the slogan “Friends don’t let friends drive drunk” came out of MADD’s campaigning, and a variety of state and federal laws, like a lowered blood alcohol limit and legal drinking age, were instituted thanks to their advocacy. Over time, social norms evolved, and driving drunk was no longer seen as a “folk crime,” but a serious, conscious choice with serious consequences.

Movements like this one, started by fed-up, grieving parents working with law enforcement and law makers, worked to lower road fatalities nationwide, inspire similar campaigns in other countries, and saved countless lives.

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