The New Georgia Project is a nonpartisan effort tot register and civically engage Georgians. Georgia's population is growing and becoming increasingly diverse. Over the past decade, the population of Georgia increased 18%. The New American Majority – people of color, those 18 to 29 years of age, and unmarried women – is a significant part of that growth. The New American Majority makes up 62% of the voting age population in Georgia, but they are only 53% of registered voters.

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