Video: Disinformation and what businesses can do about it

Every August, National Black Business Month rolls around, and for a few weeks, social media lights up with hashtags and well-meaning posts about supporting Black-owned businesses. You'll see lists pop up—restaurants, bookstores, clothing lines—all run by Black entrepreneurs. Maybe your favorite coffee shop puts up a sign, or a big brand launches a campaign. But once the month ends, the noise fades, and for many, it's back to business as usual.

This cycle is familiar. It's easy to mistake visibility for progress or to think that a single purchase is enough. But National Black Business Month is meant to be more than a fleeting moment of recognition. It's a moment to interrogate the systems that got us here and to put our money—and our intent—where our mouths are. In a better world, Black business success would be a given, not a cause for annual celebration.