Sex sells, as everyone knows. But it also can be used to promote our sometimes struggling democracy, as two recent examples illustrate. Literally.
The first comes in the shapely form of Kylie Jenner, the 23-year-old member of the Jenner-Kardashian entertainment-celebrity industrial complex.
Jenner posted a pair of bikini-clad photos of herself on Instagram this week, with a link to vote.org, asking fans if they were registered and inviting her 197 million followers: "let's make a plan to vote together." She posted something similar on Twitter, where she has more than 35 million followers.
The response: Vote.org reports her link boosted traffic by 1,500 percent and resulted in 48,000 people registering to vote.
The moment "speaks to an energy among young Americans who want to make sure their voices are heard this election," Vote.org chief Andrea Hailey said in a statement.
Alternatively, it may just speak to people who want to appreciate what Kylie Jenner's wearing while soaking in the California sun.
The second example comes from much less warm Pennsylvania, where a few local politicians have shed even more clothing to focus the electorate's attention on so-called "naked ballots."
These are absentee votes that get delivered to election offices inside the pre-addressed outer return envelope — but not sealed inside the required second, secrecy envelope.
This happened thousands of times in the June primary, but the state Supreme Court ruled those naked ballots should be counted anyway. The court has taken a different position for the presidential election: Anyone who makes the same mistake this fall will be out in the cold, without a vote that counts.
Democrats are now working hard to educate voters in one of the premier presidential battlegrounds about the importance of "clothing" their mail ballots in the inner sleeve — especially because so many are expected to be voting by mail for the first time this year because of the pandemic. One party official has sounded the alarm that 100,000 ballots will otherwise get discarded because of their nakedness, twice President Trump's margin in the state last time.
In the most dramatic gesture of this education effort, two members of the Allegheny County Council in Pittsburgh and an incoming state legislator posed for a waist-up group photo — apparently unclothed but for the absentee ballots covering their chests.
They tweeted the shot with panels of text explaining the three easy steps for properly returning a mailed-in ballot.
"Immediately when I heard the term naked ballots, and being a woman in the male-dominated environment of politics, where they are always trying to control our bodies, I thought, 'Why not take some control back? And also get the voters' attention," one of the council members, Bethany Hallam, told the Guardian.
The gesture has worked, sort of: More than 1,500 retweets and 3,600 "likes" so far. Not Kardashian-class numbers, but still.
U.S. President Donald Trump speaks during a“ Steel Across America” event ahead of the 25th anniversary of the Sept. 11th attacks on the Ellipse near the White House on Sept. 8, 2026 in Washington, D.C. President Trump welcomed 9/ 11 first responders to the Tunnel to Towers Foundation’ s“ Steel Across America” event featuring a 16,900- pound, 21- foot steel beam recovered.
For Trump, even 9/11 is an opportunity
There was a reason organizers of the 9/11 ceremony in Manhattan told President Trump he could not speak at this year’s memorial service.
A good one, it turns out.
Because in a speech he gave on Tuesday in Washington, he did exactly what they were presumably worried about — he made it about himself.
According to The New York Times, Trump had wanted a speaking role at the service, but the National Sept. 11 Memorial and Museum, which oversees the site, said no, as they’ve maintained for the past decade-plus that the venue and event should be nonpartisan.
Trump has long used awful tragedies to either puff himself up, trash political opponents, or sell lies to the American people.
He blamed a deadly plane crash at Washington National Airport last year on diversity, equity and inclusion policies. He blamed Puerto Ricans for the devastation they endured after Hurricane Maria in 2017. He reportedly considered withholding disaster relief after the California wildfires based on the way affected regions voted. In an interview on Fox News meant to commemorate the 75th anniversary of D-Day in Normandy, he used the occasion to slam former House Speaker Nancy Pelosi…with graves of the dead behind him.
And now, as we approach the 25th anniversary of what many New Yorkers consider the darkest day in modern history, Trump has done it again.
He told a rambling, nonsensical story — one he’s told before — about going to Ground Zero just after terrorists flew two commercial jets into the twin towers. In the story, which no one has been able to verify, despite multiple attempts, he says firefighters had to carry him out of One Liberty Plaza, also known as the U.S. Steel Building, because they thought it was about to collapse.
As CNN fact checker Daniel Dale notes, there’s no evidence Trump went into this building, especially at a time when NYPD and NYFD had locked down the area. There’s no evidence that building was collapsing — in fact, it was deemed structurally sound and reopened within two months of the attacks. There’s no evidence he was carried out of it by firefighters.
But the lie isn’t even the worst part. Pretend it was all true — why would the leader of our country, and a New Yorker, decide to make that tragic day about himself?
Because that’s who Donald Trump is. He’s a malignant narcissist.
He’s also, incidentally, a terrible and ineffectual president, who’s made ill-fated decisions that he has to keep defending, and there’s nothing he won’t do to make himself look and feel better.
Within the first two minutes of his speech, he was cravenly using 9/11 to justify and promote his dumb war in Iran — two events separated by 25 years and 6,000 miles.
“And I will tell you, we’re right now fighting because we have a certain nation that wanted a nuclear weapon, they were very close to getting it, and now they have no chance at getting it. They will never have a nuclear weapon. Iran will not have a nuclear weapon. And they’ve been punished greatly. As you know, we’ve really taken it to them.”
As a New Yorker who lived through 9/11, still one of the worst days of my life, I’m utterly sickened by Trump’s crass, political, and self-promotional framing of that awful day.
And I’m relieved he won’t be given a platform to do it again on Friday’s anniversary in lower Manhattan.
Because for Trump, everything is his for the taking, and absolutely nothing is sacred.
S.E. Cupp is the host of "S.E. Cupp Unfiltered" on CNN.