Skip to content
Search

Latest Stories

Follow Us:
Top Stories

Read More

James Talarico

U.S. Sen.-elect James Talarico speaks during a midterm election night event at the Long Center for the Performing Arts on Nov. 3, 2026, in Austin, Texas.

(Getty Images)

Gravity Sends Trump Tumbling Back Down

For many Americans, the last decade of politics has tested their patience — and the laws of physics.

Donald Trump’s rise from reality star to president has been marked by jaw-dropping moments that seemed to bend the conventions long-held not only by conservatives and Republicans, but by the world as we know it.

Keep ReadingShow less
2026 midterm voters

Voters mark their ballots in the Kern County Elections Office on November 03, 2026 in Bakersfield, California.

(Photo by Mario Tama/Getty Images)

Trump’s War on DEI Met Its Match: The American Voter

The noise surrounding the demise of Diversity, Equity, and Inclusion (DEI) has been loud, persistent, and, as it turns out, entirely out of touch with the American voter. For the past few years, a coordinated political backlash attempted to turn DEI into a toxic catchphrase and a scapegoat for societal anxieties. Central to this campaign were Donald Trump and his administration, who consistently weaponized the term to fuel cultural anxieties and rally their political base. But during the 2026 midterm elections, the American electorate delivered a definitive, history-making counter-narrative. DEI wasn't rejected; voters voted it back into the highest seats of state power, soundly rejecting that divisive rhetoric.

Look no further than the extraordinary shift in our nation’s gubernatorial landscape. In a historic wave, voters across 17 states elected female governors, shattering the previous record of 14 and ensuring that starting in 2027, one-third of the nation’s state executives will be women. This isn't just a win for gender representation; it is a profound realignment of who gets to lead and a validation of the core tenet of diversity: that leadership should reflect the demographics of the people it serves.

Keep ReadingShow less
midterm election voters

Voters cast their ballots on Election Day at the Cross Insurance Center polling location on November 03, 2026, in Bangor, Maine.

(Photo by Joe Raedle/Getty Images)

The Voter as Estimate: What Commercial Profiles Miss About Independent Citizens

In the late 1980s, when my firm, Price Research, prepared a voter survey for the Bakersfield City School District, we began with a basic administrative record from the Kern County elections office. To clean up addresses and append phone numbers, we turned to Political Data Inc. (PDI)—then a young company operating out of two converted dressing-room trailers on the Warner Bros. lot in Burbank. PDI helped us find and organize voters. But to learn what those citizens actually thought about school facilities, taxes, and local bonds, we still had to do something simple: we had to ask them.

Today, that basic administrative list has become the foundation of a multi-million-dollar commercial enterprise. Major vendors such as L2, TargetSmart, Aristotle, i360, and Data Trust assemble public records into vast dossiers, appending anywhere from 600 to over 2,500 individual data points per record—income estimates, housing specifications, vehicle makes, magazine readership, firearm licensing, travel habits, and predictive behavioral scores. What began as a tool for locating voters has evolved into a system for estimating them.

Keep ReadingShow less