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What Bad Bunny Can Teach Us About Leadership, Belonging, and the Power of Place

Bad Bunny accepts the Best Urban Song award for "LA MuDANZA" onstage during the 26th Annual Latin Grammy Awards at the MGM Grand Garden Arena on November 13, 2025 in Las Vegas, Nevada.

(Photo by John Parra/Getty Images for The Latin Recording Academy)

What Bad Bunny Can Teach Us About Leadership, Belonging, and the Power of Place

Bad Bunny is everywhere, from Spotify’s top charts to sold-out stadiums that pulse like heartbeats. The pride that emanates from la isla de Puerto Rico, with its native son is palpable. The ownership every Puerto Rican, from the island to the diaspora, feels at this moment —over their culture, their identity —is hard to understate.

This sense of belonging and pride is something I explore in my new book, Sentido: Finding Sense and Purpose in Design Leadership. Part memoir, part guide, it reflects on what it means to be Puerto Rican, Nuyorican, and multiethnic — and how that layered identity shapes the way I understand connection, purpose, and presence.

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What Bad Bunny Can Teach Us About Leadership, Belonging, and the Power of Place

Bad Bunny accepts the Best Urban Song award for "LA MuDANZA" onstage during the 26th Annual Latin Grammy Awards at the MGM Grand Garden Arena on November 13, 2025 in Las Vegas, Nevada.

(Photo by John Parra/Getty Images for The Latin Recording Academy)

What Bad Bunny Can Teach Us About Leadership, Belonging, and the Power of Place

Bad Bunny is everywhere, from Spotify’s top charts to sold-out stadiums that pulse like heartbeats. The pride that emanates from la isla de Puerto Rico, with its native son is palpable. The ownership every Puerto Rican, from the island to the diaspora, feels at this moment —over their culture, their identity —is hard to understate.

This sense of belonging and pride is something I explore in my new book, Sentido: Finding Sense and Purpose in Design Leadership. Part memoir, part guide, it reflects on what it means to be Puerto Rican, Nuyorican, and multiethnic — and how that layered identity shapes the way I understand connection, purpose, and presence.

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Someone holding a remote, pointing it to a TV.

A deep look at how "All in the Family" remains a striking mirror of American politics, class tensions, and cultural manipulation—proving its relevance decades later.

Getty Images, SimpleImages

All in This American Family

There are a few shows that have aged as eerily well as All in the Family.

It’s not just that it’s still funny and has the feel not of a sit-com, but of unpretentious, working-class theatre. It’s that, decades later, it remains one of the clearest windows into the American psyche. Archie Bunker’s living room has been, as it were, a small stage on which the country has been working through the same contradictions, anxieties, and unresolved traumas that still shape our politics today. The manipulation of the working class, the pitting of neighbor against neighbor, the scapegoating of the vulnerable, the quiet cruelties baked into everyday life—all of it is still here with us. We like to reassure ourselves that we’ve progressed since the early 1970s, but watching the show now forces an unsettling recognition: The structural forces that shaped Archie’s world have barely budged. The same tactics of distraction and division deployed by elites back then are still deployed now, except more efficiently, more sleekly.

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Trump's Deregulation Lure: A Wage Squeeze for the Global South
person using black laptop computer
Photo by Kanchanara on Unsplash

Trump's Deregulation Lure: A Wage Squeeze for the Global South

When Colm Kelleher, chairman of UBS, sat down with Scott Bessent in recent months to discuss uprooting the bank's headquarters from Zurich to New York, it was more than corporate maneuvering. It was a signal flare for the financial world under Donald Trump's second term. Bessent promised a regulatory bonfire that could slash compliance costs and open the floodgates for American finance. The reported talks underscore a broader shift: the United States is apparently positioning itself as the unassailable hub of global capital, drawing in institutions like UBS with tax breaks and lighter oversight. Yet this allure comes at a steep price for emerging markets, where wage growth is already fragile. What looks like a boom for American workers masks a quiet trap, one that could deepen the divide between rich nations and the rest.

Bessent's vision, laid out in private conversations and public hints, paints a picture of American exceptionalism reborn. He has warned of a "perfect storm" of inherited inflation and supply disruptions from the Biden years, now to be tamed by aggressive deregulation and targeted tariffs. In one recent interview, he blamed soaring beef prices on a mix of migrant-driven cattle issues and lingering policy failures, framing Trump's agenda as the corrective force. The rhetoric is folksy, but the policy is sharp: roll back rules that hobble banks, lure foreign firms stateside, and shield domestic industries with import duties. UBS's flirtation with relocation fits neatly here. Across the Atlantic, Trump offers relief: no more endless stress tests, faster mergers, and a friendlier tax code. If UBS moves, it could save hundreds of millions annually in regulatory overhead, funneling those gains into higher bonuses for its New York traders.

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