Social entrepreneur John Marks developed a set of eleven working principles that have become his modus operandi and provide the basic framework for his new book, “From Vision to Action: Remaking the World Through Social Entrepreneurship," from which a series of three articles is adapted. While Marks applied these principles in nonprofit work, he says they are also applicable to social enterprises—and to life, in general.

PART TWO

PRINCIPLE #4: KEEP SHOWING UP. It has been said that 80 percent of success in life is showing up. For social entrepreneurs, this means continuing to stay engaged without dabbling or parachuting. Like a child’s toy windup truck that moves forward until it hits an obstacle and then backs off and finds another way forward, social entrepreneurs should be persistent—and adept at finding work-arounds. They must be willing to commit for the long term. I found that this was particularly important when working with Iranians, who tend to view the world in terms of centuries and millennia.