Nevins is co-publisher of The Fulcrum and co-founder and board chairman of the Bridge Alliance Education Fund.
When I think about the tactics of the Democratic and Republican parties, I am reminded of lyrics from the Buffalo Springfield song fifty years ago:
There's something happening here
What it is ain't exactly clear
Nobody’s right if everybody’s wrong.
Unfortunately, what is happening in politics in America is all too clear and both sides are wrong as they feed into the political circus instead of focusing on healthy governance.
This all would be funny if not for the serious implications. The dysfunction is clearly manifested by red meat rhetoric that politicians throw out to their base to score political points, rather than attempting to govern. It is so much easier for them to make statements that generate a strong emotional response from voters instead of intelligently debating the difficult choices our country faces.
And unfortunately this ploy works!
I watch with amazement as demagogy on both sides continues unimpeded and wonder how this can be until I realize that the $14 billion dollars spent in the 2020 election cycle just feeds more division, disinformation, and dysfunction. Our democracy is in crisis and the promise of healthy self-governance seems further and further away.
If you watch Fox News you’ll be inundated with pundits blasting intellectual elites, the deep state, socialist democrats, illegal aliens, and of course, cancel culture. Switch channels on the same day and tune in to MSNBC and you would think that you are living in a completely different universe. Terms such as corruption on Wall Street, big oil, police brutality, and crony capitalism are tossed around without any thought to providing a deeper analysis.
Dietram Schuefele, a communications professor at the University of Wisconsin, described the rhetoric aptly when he said:
"Every tribe has its own words, basically, and it becomes more and more difficult to have conversations across tribal fault lines if we can't even agree on the terminology."
Unfortunately, the nuances in language are a part of the science of politics. Both parties spend millions of dollars gathering focus groups to learn which messaging and language engages them emotionally. To cite two examples, the term “exploring for energy” is a much gentler term than “drilling for oil” and might appeal to Democrats more, while the term “illegal aliens” arouses emotions different from “undocumented workers” and thus more likely to be used by Republicans. Similarly the terms “death tax” versus “estate tax” arouses different emotions… and the list goes on and on.
The phenomenon of code words is especially apparent with the new Republican code word du jour to incite emotions and cater to their base. The term Woke is used to disparage and dismiss anything related to a civil discussion on justice, equity, diversity, and inclusion.
Merriam-Webster in 2017 defined woke as: "aware of and actively attentive to important facts and issues (especially issues of racial and social justice)."
Rather than discuss the important nuances of diversity and inclusion with the desire to create some level of social cohesion, let’s just coin a phrase that appeals to our tribe. Let everything we don’t like be “woke.” It is now creeping into the lexicon amidst the backlash against ESG (Environmental, Social and Governance) as corporations apply non-financial factors as a part of their analysis in determining their investment strategies and growth opportunities. If a company chooses to consider climate change, lack of diversity or other social issues as part of their investment strategy, let's not have a serious debate; instead let's just appeal to the emotions of the electorate and call it “woke capitalism.”
In this context, the Senate recently voted to overturn a Labor Department rule that permits fiduciary retirement fund managers to consider environmental, social, and corporate governance, or ESG, factors in their investment decisions. Rather than debate the merits of the issue, Republicans repeat the mantra of their new code word “woke capitalism.” This moniker wipes away concern about the planet we leave for our descendants as irrelevant to a return on investment.
Of course, as politicians try to reduce complex issues to simple sound bites, rationality still prevails. Despite the ESG backlash, more and more companies are taking an ESG approach to investing and doing quite well financially. Barron’s recently published the Top 100 US Sustainable Companies using the methodology of ESG explaining the variety of metrics used.
As responsible citizens, it is imperative to understand the tactics used by politicians and be on the alert for the code words they use to excite and enrage us. It is our responsibility to see through this charade. If more and more of us stop listening to the rhetoric, they might change how they talk to us to create meaningful change.




















Old engraved illustration of Ulysses defying the Cyclops.
Odysseus Reimagined: Nolan’s Epic Explores What Makes a True Hero
Who is a hero? More importantly: what is a hero? What attributes are universally admired, inspiring glorious stories, ballads and songs, memorials and movies, all chronicling the hero’s bold adventures?
The Odyssey, a new release written and directed by Christopher Nolan, attempts to answer that question. Based on the ancient tales The Iliad and The Odyssey, written by Homer around 800 BC, the film stars Matt Damon as Odysseus and Anne Hathaway as Penelope, his loyal wife.
Historians have puzzled over the “Homeric question,” that is, who was Homer? We know very little about him, not even when or where he was born; seven Greek cities lay claim to him as their native son. Yet, he is considered the “godfather” of national Greek culture, and his stories are among the earliest masterpieces of literature.
Homer is sometimes romanticized as a blind poet who wandered from town to town reciting his stories. But he, who could express so poignantly the tribulations of Odysseus, was not blind to human nature. He keenly wrote of the attributes as well as the paltriness in his characters and the flaws of his great hero, Odysseus.
The Iliad is the story of the final years of the Trojan War, sparked when Helen, the beautiful wife of Sparta’s King Menelaus, was kidnapped by Paris of Troy. Because the kings had initiated a pact to defend one another, Odysseus was drawn into the fray.
After spending ten years fighting the Trojan War and finally achieving victory, The Odyssey tells of Odysseus’s struggle to return to his kingdom, Ithaca. On his way home, he encounters many dangers and delays. He is pursued by the sea-god Poseidon, must surmount Circe’s spell, and overcome the seductive charms of the enchantress Calypso, and his journey takes him another ten years.
Odysseus’s desires and struggles are universal: his longing for home, yearning for an end to his troubles, for rest after a long and difficult journey. His difficulties reflect the immemorial questions of what it means to be loyal, to belong, what it means “to be” at all. Despite his hubris, which manifests in his propensity to court catastrophe without regard for consequences, Odysseus is an authentic hero, noble and admirable, brave and dedicated.
According to the Greek ideal, a true hero must possess physical excellence and moral virtue. He must, as well, embrace his civic duty. Achieving such status requires “paideia,” a good education; “sophrosyne,” moderation in maintaining physical and emotional balance; and “arete,” an allegiance to the state.
Fictional or real, heroes’ deeds resonate through the centuries and shine a light on what is best in humanity, what matters, what will live on despite our mortality.
Is our digital age really so different from Homer’s Bronze Age? Physical beauty is still adulated, as it was then with Helen of Troy, “the face that launched a thousand ships.” (Marlowe) Power is still king, and wealth is still power.
The years of the Trojan War were harsh and violent. But were they more brutal than the times we live in? Although millenniums have passed and we now have different battlefields, Palestine, Ukraine, Iran, etc., the ravages and the wages of war remain the same: death and suffering. Humanity’s currency is the same, and so, too, is our quest for heroes.
Social scientists claim that after three generations most people are forgotten by even their direct progeny, and after four, remembered only by historical records. So, what then does last? What makes a difference? What is truly beautiful and worthwhile in life?
The universal themes embodied and emboldened by our heroes throughout the ages, the faithfulness of their hearts and the courage of their deeds, these last.
The essential qualities of a hero are manifested in Homer’s Odysseus. Steadfast integrity: “Hateful to me as the gates of Hades is that man who hides one thing in his heart and speaks another.” His deep compassion: “Yet, taught by time, my heart has learned to glow for others’ good, and to melt at others’ woes.” (Both quotes from The Odyssey.)
Nolan’s movie may have created a more virtuous hero than Homer’s works, but the core of the nearly 3,000-year-old-story is intact and as crucially relevant today as it was then. It is the stuff of life: trauma, survival, relationships with others, finding oneself, deciding what is right, choosing a path forward, sometimes, ultimately leading to the honing of a hero.
Just as Odysseus braved storms, temptations, and trials in search of home, we too face a modern sea of civic turbulence, polarization, mistrust, and the fraying of our shared story.
As we live, we too will write our defining stories. How then might we become modern heroes?
By instigating the third Greek ideal of “arete”; embracing our civic duty. By becoming citizens who are open to reflection and debate, who are willing to act with purpose for the betterment of our nation.
In this journey, the work of renewing our democracy can be its own Odyssey, a voyage calling for integrity, courage, and steadfast commitment. Not to return home as Odysseus so desired, but to preserve our home, for the grand and worthwhile purpose of working toward an ever-better future for our country.
With others, we can shape the next chapter of our nation’s collective story.
Amy Lockard is an Iowa resident who regularly contributes to regional newspapers and periodicals. She is working on the second of a four-book fictional series based on Jane Austen’s “Pride and Prejudice."