Skip to content
Search

Latest Stories

Top Stories

From Rock the Vote to TikTok: Pop culture’s political influence

Jay-Z on stage

Hip-hop legend Jay-Z performs at a 2012 rally for President Barack Obama, who changed how politicans connect with pop culture icons.

Brooks Kraft LLC/Corbis via Getty Images

Johnson is a United Methodist pastor, the author of "Holding Up Your Corner: Talking About Race in Your Community" and program director for the Bridge Alliance, which houses The Fulcrum.

In 1992, a young Bill Clinton tried to connect with Generation X by joking around and soulfully playing the sax on “The Arsenio Hall Show.” It was a game-changer that forever shifted how presidential candidates court younger voters.

Nowadays, it's not about late-night talk shows but about getting attention on social media platforms like TikTok. The relationship between pop culture and politics has evolved with each generation, keeping pace with the changing times and new technologies. It's crucial to understand this evolution and what it means for how future generations will engage with politics.


Rock the Vote burst onto the scene when I was coming of age. This nonpartisan organization aimed to educate young folks about their rights and get them involved in politics. Its message hit home with a generation that felt disillusioned with the system. The 1992 Clinton-Gore campaign tapped into this energy, aligning with famous figures like Madonna and Aerosmith.

Still, hip-hop had a complicated relationship with the Clintons and other political characters in its early days. Some artists subtly expressed interest, while others, like the late Tupac Shakur, offered critical commentary, reflecting the mixed views of the community on the candidates and their policies.

Fast forward to 2008, and the landscape shifted again. Barack Obama's campaign savvily used social media to connect with young voters. Hip-hop, by then a major cultural force, rallied behind his candidacy. Endorsements from artists like Jay-Z, Beyoncé and will.i.am carried credible weight. The "Yes We Can" music video featuring a star-studded cast reciting Obama's speech went viral, capturing the campaign's energy. Unlike politicians of the 1990s, Obama wasn't just trying to seem cool; he made genuine in-roads to the hip-hop community and showed an understanding of its influence.

In 2024, the intersection of pop culture and politics has evolved. While pop culture is undoubtedly still influential, its interaction with politics has become more nuanced and sophisticated. Artists like Charli XCX and Taylor Swift embody this shift, using their massive platforms to endorse candidates and speak out on specific issues that resonate with their audiences. For example, Swift's social media post about the Equality Act sparked way more attention and discussion than any traditional political ad could.

Social media personalities and pop culture icons have considerable influence in the political sphere, shaping the discourse and bringing important issues to the forefront. Moreover, their efforts reflect a generational shift, with young people becoming increasingly interested in specific policies and their real-world impacts rather than unquestioningly supporting a particular party. It's an encouraging sign of a more informed, engaged and politically aware generation with the potential to shape the nation's future through active participation and passionate advocacy.

So, the question for the weeks and election cycles ahead is: How will candidates meaningfully connect with this new electorate of politically savvy young civic citizens?

It won't cut it to have a TikTok account or score an endorsement from a famous artist. Next-generation voters will demand substantive answers on the issues that matter most to them — climate change, racial justice and economic inequality. This next generation uses their vast digital audiences to hold candidates accountable, amplify marginalized voices and build movements beyond traditional party lines.

The future of the intersection of pop culture and politics depends on how the political system and leaders adapt to this ever-changing reality. The need for substantive engagement from political leaders is urgent, and it's up to citizens to demand it. The empowerment of this cycle's electorate and future ones is not just a sign of change but a signal of hope for a more inclusive and informed political future.

Read More

Iguanas on the Tombstones: A Poet's Metaphor for Colonialism​
Photo illustration by Yunuen Bonaparte for palabra

Iguanas on the Tombstones: A Poet's Metaphor for Colonialism​

Iguanas may seem like an unconventional subject for verse. Yet their ubiquitous presence caught the attention of Puerto Rican poet Martín Espada when he visited a historic cemetery in Old San Juan, the burial place of pro-independence voices from political leader Pedro Albizu Campos to poet and political activist José de Diego.

“It was quite a sight to witness these iguanas sunning themselves on a wall of that cemetery, or slithering from one tomb to the next, or squatting on the tomb of Albizu Campos, or staring up at the bust of José de Diego, with a total lack of comprehension, being iguanas,” Espada told palabra from his home in the western Massachusetts town of Shelburne Falls.

Keep ReadingShow less
Does One Battle After Another Speak to Latino Resistance?

Leonardo DiCaprio, Benicio del Toro, Chase Infiniti, and Paul Thomas Anderson pose during the fan event for the movie 'One Battle After Another' at Plaza Toreo Parque Central on September 18, 2025 in Naucalpan de Juarez, Mexico.

(Photo by Eloisa Sanchez/Getty Images)

Does One Battle After Another Speak to Latino Resistance?

After decades of work, Angeleno director P.T. Anderson has scored his highest-grossing film with his recent One Battle After Another. Having opened on the weekend of September 26, the film follows the fanatical, even surrealistic, journey of washed-up revolutionary Bob Ferguson (Leonardo DiCaprio), who lives in hiding with his teenage daughter, Willa (Chase Infiniti), some fifteen years after his militant group, French 75, went underground. When their nemesis Colonel Lockjaw (Sean Penn) resurfaces, Bob and Wila again find themselves running from the law. When Wila goes AWOL, her karate teacher, Sensei Sergio St. Carlos (Benicio del Toro), is enlisted to help Bob find his daughter. Although ambitious, edgy, and fun, the political message of the hit film is generally muddled. The immensely talented director did not make a film matching the Leftist rigor of, say, Battleship Potemkin. Nor can the film be grouped among a veritable cavalcade of fictional and non-fictional films produced during the last twenty years that deal with immigrant issues along the U.S.-Mexico Border. Sleep Dealer, El Norte, and Who is Dayani Cristal? are but a few of the stronger offerings of a genre of filmmaking that, for both good and bad, may constitute a true cinematic cottage industry.

Nevertheless, the film leans heavily into Latino culture in terms of themes, setting, and characters. Filmed largely in the U.S.’s Bordertown par excellence—El Paso, Texas—we meet the martial arts teacher Sergio, who describes his work helping migrants cross the border as a “Latino Harriet Tubman situation.” We learn that the fugitive revolutionary, Bob, is known by several aliases, including “The Gringo Coyote.” His savior, Sensei Sergio, explains to him outrightly that he’s “a bad hombre”—cheekily invoking the hurtful bon mots used by then-candidate Donald Trump in a 2016 debate with Hilary Clinton. The epithet is repeated later on in the film when Bob, under police surveillance in the hospital, is tipped off to an exit route by a member of the French 75 disguised as a nurse: “Are you diabetic? You’re a bad hombre, Bob. You know, if you’re a bad hombre, you make sure you take your insulin on a daily basis, right?” All this, plus the fact that the film’s denouement begins with a raid on a Mexican Restaurant in Northern California.

Keep ReadingShow less
​Jimmy Kimmel onstage during the 67th GRAMMY Awards

Jimmy Kimmel onstage during the 67th GRAMMY Awards on February 01, 2025, in Los Angeles, California

Getty Images, Johnny Nunez

Why the Fight Over Jimmy Kimmel Matters for Us All

There are moments in a nation’s cultural life that feel, at first, like passing storms—brief, noisy, and soon forgotten. But every so often, what begins as a squall reveals itself as a warning: a sign that something far bigger is at stake. The initial cancellation of Jimmy Kimmel by Disney, along with the coordinated blackout from network affiliates like Nexstar and Sinclair, is one of those moments. It’s not merely another skirmish in the endless culture wars. Actually, it is a test of whether we, as a society, can distinguish between the discomfort of being challenged and the danger of being silenced.

The irony is rich, almost to the point of being absurd. Here is a late-night comedian, a man whose job is to puncture the pompous and needle the powerful, finding himself at the center of a controversy. A controversy bigger than anything he’d ever lampooned. Satire that, depending on your perspective, was either too pointed or simply pointed in the wrong direction. Yet, that was not the ostensible reason.

Keep ReadingShow less
Bad Bunny preforming on stage alongside two other people.

Bad Bunny performs live during "No Me Quiero Ir De Aquí; Una Más" Residencia at Coliseo de Puerto Rico José Miguel Agrelot on September 20, 2025 in San Juan, Puerto Rico

Getty Images, Gladys Vega

From Woodstock to Super Bowl: Bad Bunny and the Legacy of Musical Protest

As Bad Bunny prepares to take the Super Bowl stage in February 2026—and grassroots rallies in his honor unfold across U.S. cities this October—we are witnessing a cultural moment that echoes the artist-led protests of the 1960s and 70s. His decision to exclude U.S. tour dates over fears of ICE raids is generating considerable anger amongst his following, as well as support from MAGA supporters. The Trump administration views his lyrics and his fashion as threats. As the story unfolds, it is increasingly becoming a political narrative rather than just entertainment news.

Music has long been a part of the American political scene. In 1969, Crosby, Stills, Nash & Young released “Ohio,” a response to the Kent State shootings that galvanized antiwar sentiment.

Keep ReadingShow less