The U.S. and Israel’s joint military campaign against Iran, which rolled out under the name Operation Epic Fury, is a phrase that sounds more like a summer action film than a real‑world conflict in which people are dying. The operation involves massive strikes across Iran, with U.S. Central Command reporting that more than 1,700 targets have been hit in the first 72 hours. President Donald Trump described it as a “massive and ongoing operation” aimed at dismantling Iran’s military capabilities.

This framing matters. When leaders adopt language that emphasizes spectacle, they risk shifting public perception away from the gravity of war. The death of Iran’s supreme leader following the bombardment, for example, was a world‑altering event, yet it unfolded under a banner that evokes adrenaline rather than anguish.