Ballotpedia Briefing Video: Dive Into The 2021 Ballot Measure Landscape

Entertainment has been used for decades to improve attitudes toward other groups, both in the U.S. and abroad. One can think of movies like Guess Who's Coming to Dinner, helping change attitudes toward Black Americans, or TV shows like Rosanne, helping humanize the White working class. Efforts internationally show that media can sometimes improve attitudes toward two groups concurrently.

Substantial research shows that Americans now hold overly negative views of those across the political spectrum. Let's now learn from decades of experience using entertainment to improve attitudes of those in other groups—but also from counter-examples that have reinforced stereotypes and whose techniques should generally be avoided—in order to improve attitudes toward fellow Americans across politics. This entertainment can allow Americans across the political spectrum to have more accurate views of each other while realizing that successful cross-ideological friendships and collaborations are possible.